Genius Sports and Serie A: a partnership redefining the game.

A groundbreaking alliance positions Italy at the heart of the international wagering landscape. Football and innovation forge a powerful union, built to endure. Genius Sports, a worldwide leader in sports wagering information and live streaming, has inked a long-term partnership with Lega Serie A. This goes beyond a simple deal: it is an all-encompassing arrangement encompassing every fixture of Serie A, Coppa Italia, and the Italian Super Cup through the 2028-29 campaign. This ensures each goal, defensive play, and moment of action is streamed and dissected live for a worldwide community of supporters and gaming enthusiasts. For Italy, it marks a significant stride toward a deeper fusion of football, broadcasting, and sports betting. For gaming operators, it unlocks a treasure trove of authorized, safeguarded, and verified statistics.

Uphold the spirit of the sport and safeguard the interests of its supporters.

Lega Serie A CEO Luigi de Siervo expressed clear satisfaction: this partnership guarantees that exclusively authenticated data enters the market, a vital step for protecting competition integrity and bettor security. In a fast-changing landscape, where misinformation and unverified sources can sway both play and wagers, aligning with a trusted partner like Genius Sports delivers a powerful statement. It equally serves as an appeal to authorities to intensify efforts in defending soccer and its supporters. Here, technology acts as a shield against interference and a supportive tool for those driven by their sporting devotion.

Innovation, expansion, and foresight: the master formula behind Genius Sports

Mark Locke, head of Genius Sports, emphasizes a deliberate approach: This collaboration is no accident, but rather the outcome of a targeted plan. After securing high-profile deals with leagues like the NFL and Premier League, acquiring Serie A rights now cements its hold on the most sought-after collection in sports wagering. The firm will introduce BetVision, a live betting platform that streams matches in real time while blending on-screen data overlays, giving users a deeply engaging and hands-on viewing experience. This step seeks to reshape what it means to "follow the action."

Italy serves as a pivotal nexus within Europe's dynamic betting landscape.

Genius Sports' strategic move to place a major stake in Serie A follows closely on the heels of securing a data partnership with 18 competitions under the Association of European Leagues. Spanning from the Dutch Eredivisie and the Belgian Pro League to the Danish and Czech divisions, the Genius framework is charting a clear course: establishing Europe as the central hub for contemporary sports betting. For Italy, this translates into a position at the core of a dynamic system that creates economic value, employment, and—most critically—global visibility. It sends a powerful message to clubs, supporters, and industry players alike: Italian football remains a premium brand and is fully prepared to embrace the future.